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Burberry rebranding

Windows & Pop-ins,
London, 2021-24
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Lunar New Year

Burberry China,
2022-25
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15 Hanbury st

In-store Experience & Storytelling Strategies
adidas Originals, Nuremberg 2016-18



Artist working with bioluminescent phenomena. Maker of objects, materials, systems and experiences, operating at the cross sections of communication and spatial design. 

Creative studio practice emerging from a fusion of techno-audio-visual interactions, street theatre and field biology.


  1. W12, London
    +447793008201
    jack@smuji.studio


  2. LinkedIn

  3. Instagram
    1. BA Interaction Design, Central st Martins 2013-16
    2. In-store Experience Creative, Adidas HQ  2016-18
    3. Information Experience Design, Royal College of Art 2018-21 (MA Experimental Design)
    4. Production Intern, Block9 2019
    5. Designer, Roosegaarde 2021 
    6. Windows Designer, Burberry 2021-25
    7. Resident Artist, IPBIO BR 2023
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